At Jiadé, we believe our business is about more than just the trade of products and money. It’s about an exchange of experience, community action, environmental awareness, social consciousness and communication. Business is ultimately about human relationships.

Although the value of business is frequently measured in growth, profitability, efficiency and income, it is rarely measured in terms of contribution to society. We feel, that like individuals, companies must take a leadership role in being social citizens, with a responsibility for the community where they operate, to their employees, their customers, their suppliers and the social structure as a whole.

Every step in the value-chain between agricultural crop and the customer's experience of our products represents the efforts of individuals to improve their lives and the community and world around them. We resolve to wholly support those efforts by ensuring that those efforts:

    1. support equitable and fair business practices

    2. support fair and equitable employment practices

    3. support a sustainable future for the environment

Why we are - Our Mission

We endeavour to contribute to local, national and international communities in which we trade, by adopting a code of conduct which ensures care, honesty, fairness and respect.

We conduct our business to ensure the protection of human and civil rights, the environment.

We oppose and refuse to support any business that conducts animal testing within the cosmetics and toiletries industry.

We will work to narrow the gap between principle and common business practice.

How we do business creates profits with values

We strive to succeed commercially by working to provide our customers with high quality products with unsurpassed service and comprehensive information. Our business is based on relationships - those with our customers, partners and suppliers alike - which are based on mutual trust, respect and integrity.

How we do business reflects our core values

We aim to ensure that human and civil rights, as set out in the Universal Declaration of Human Rights, are respected throughout our business activities. We will establish a framework based on this declaration to include criteria for workers' rights embracing a safe, healthy working environment, fair wages, no discrimination on the basis of race, creed, sex or sexual orientation, or physical coercion of any kind.

We will support long-term, sustainable relationships with communities in need. We will pay special attention to those minority groups, women, children and disadvantaged peoples who are socially and economically marginalized.

We will use environmentally-sustainable resources wherever technically and economically viable. Our purchasing will be based on a system of screening and investigation of the ecological credentials of our finished products, ingredients, packaging and suppliers.

We are against animal testing in the cosmetics and toiletries industry. We will not test ingredients or products on animals, nor will we commission others to do so on our behalf.